It’s the same story in every city I go to. Local radio plays the same playlist all day every day and there’s little support for local and independent artists. I’m beginning to hear from a growing number of people that they just don’t bother to listen to the shit anymore. And it’s taking it’s toll. Listeners are leaving and stations are losing money. Sure everyone hates the format until one of their joints makes it into the rotation. I enjoy it too. But being the producer left me removed from the politics that had to be played by artists, labels and independent radio promoters to get the music played. It’s a frustrating game.
Radio didn’t always suck though. There was a time when radio DJs got their reputations from the great songs they broke on the airwaves. But those days are long gone. How did this happen? Well a few artists on this video clip give you the low down on how things got so screwed. Chuck D adds some commentary as well. Check it out. There’s some good info in it.