Published on December 23rd, 2013 | by FuNkwoRm0
Talib Kweli Talks About the Twisted Process of Having to Pay for Radio
You’d think that an emcee with damn near 20 years of solid work in the game wouldn’t have to put up with this kind of shit, but this is the reality that artists face in this industry. Talib, who is independent, is in the process of promoting his new album, Gravitas and his broader issue is about the lack of support of New York radio when it comes to New York hip hop artists.
But at around 11:25 of this clip, Talib reveals the super slick system of paying independent promoters to get any action on his music. To somewhat mask the process of pay for play, these independent promoters act as middle-men between you and radio station you’re trying to get spins from. Because just straight up paying for radio play (payola) is illegal, these indie promoters help to make this exchange of funds indirect. There’s a lot of good info to gather from this interview that any and every indie hip hop artists will most likely have to face during his or her climb up the ladder of success. Check it out.