This is a very informative video on the power of trademarks, how to file them, and importance of having one. A must watch for any independent artist. Read the rest of this entry »

Ever wonder why Common is no longer Common Sense? Or why Soulja Boy is now Soulja Boy Tell ‘Em? Well, the answer to both of those questions is, the failure to acquire a trademark.

Common Sense, after building a sizable fanbase and an impressive body of work, soon learned that a reggae band owned the name before he did. Soulja Boy was sued by a hip hop artist who also owned the name first and had to either change his name or modify it in a way that was legally acceptable. Read the rest of this entry »