Tyler the Creator and Odd Future have a massive industry buzz at the moment. What’s intriguing about it is how quickly this independent hip hop group seemed to go from almost underground obscurity to rippin’ sell out shows and gracing magazine covers. Christian Clancy, now Odd Future’s manager, ran the marketing department at Interscope back in the day. Christian has been labeled as the scientific “man behind the curtain” responsible for building on the foundation this group established and putting it in overdrive. The first project he’d ever worked on, back at Interscope, was The Marshall Mathers LP. So he knows a thing or two about a thing or two. Check out this video clip to get some info about his background and his connection with this fascinating indie hip hop group.
Miles Copeland managed, The Police, one of the biggest rock bands in the 80′s. Bit of trivia…The Police had a huge hit called “Every Breath You Take”. P. Diddy, then Puff Daddy, repackaged the song and made it a big hit again with the title “I’ll Be Missing You’. Here, Miles passionately shares his thoughts about the importance of management and it’s value to artists.
In this video clip, Whitney Broussard, an entertainment lawyer, talks about the importance of knowing when you need a manager. He also talks about knowing when you’ve reached the limit for doing everything thing yourself, and knowing when to get help.
I’ve talked about the role of music managers in a previous article that you can read here.
The reason I decided to write this post was because I’d been recently approached by a few artists who asked me if I could connect them with good managers. There are a lot of misconceptions about what an artist manager does, and there are several types in the music business. I won’t go into all of them in this post. Most of them you won’t need until you’re touring and making some heavy cheddar anyway. The two primary types are the personal manager, and the business manager. Most artists who are trying to get their careers off the ground are usually looking for a personal manager. Read the rest of this entry »