XXL 2011 Freshmen Talk Internet Grind

Filed Under (Marketing and Promotion) by FuNkwoRm on 22-03-2011

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Internet marketing is essential to creating your buzz. Not everyone uses the same strategy. These up and coming hip hop artists share their thoughts and some experiences about the topic. Check it out. Read the rest of this entry »

A business of Micro Pennies: How Drake missed out on $100k

Filed Under (Music Business) by FuNkwoRm on 14-09-2010

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It all adds up! Rich Bengloff, President of A2iM discusses how Drake missed out on $100,000

via Digipendent

Cool Tools: Headliner.fm

Filed Under (Marketing and Promotion) by FuNkwoRm on 19-07-2010

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headliner.fm Sizzle Reel from headliner.fm on Vimeo.

Headliner.fm is a cool tool for independent artists. It gives you the opportunity to exchange promotions with other artists over the Internet. It’s free. Check it out.

Don’t Let Your Internet Grind Kill Your Street Grind

Filed Under (Rants) by FuNkwoRm on 06-01-2010

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Internet marketing has become essential to any hip hop artist who wishes to spread their music abroad, but spending too much time navigating online social networks can take you away from the kinda grassroots street networking that made hip hop the force it is today.  A well developed hip hop movement is and always will be built on the local level first. Read the rest of this entry »

Cool Tool: Twitter Music Marketing

Filed Under (Marketing and Promotion) by FuNkwoRm on 28-10-2009

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Tweet for a track

The concept for Tweet For A Track is pretty frickin’ dope.  It’s a free online tool that encourages your Twitter followers to spread download links to your music. The site allows you to tweet a free download link of your music to your Twitter followers. They can only download the music if they repost the link. Their followers must do the same if they wish to download it. …and so on…and so on. This can create great potential for your music to spread rapidly.

spotted at hypebot

5 Ways To Promote Your Hip Hop Project With Twitter

Filed Under (Marketing and Promotion) by FuNkwoRm on 09-02-2009

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If you’re not a Twitter user yet, you’re missing out on what could be a very effective promotional tool for you and your music. Twitter is a mini-blogging service that allows you to send short messages to other users in real-time. It is similar to the way you’d send text from a cell phone but Twitter makes room for a lot more possibilities. It make take some time to get used to if you’re totally unfamiliar with it, but jump right in and try it. Soon you may find yourself unable to stop using it. The Twitter community is large and growing very quickly and creates great opportunities to network. Here are 5 good uses for it:

1. Meet DJs: You can use twitter to meet DJs from all over the world who support independent artists. Some of them have their own radio shows on and offline.

2. Mobilize your fanbase: You can localize your networks and alert your fans instantly about performances or appearances just by twittering from a cell phone.

3. Get Press: Connect with hip hop magazine editors, writers or bloggers and introduce them to your music. It’s very possible that they may be interested in doing an article on you.

4. Collaborations: Collab with other artists or producers who also have their own followers on twitter. This can effectively broaden your fan base by plugging you into their networks as well.

5:Unforeseen Opportunities: A lot of the time, twitter users send “tweets” looking for a service you may be able to provide. You can receive these in real-time or search past messages for keywords of your interests.

You can find me on twitter at twitter.com/indiehiphop . I’ll write some future posts about other services and applications that greatly increase Twitter’s usefulness.