Published on February 18th, 2009 | by FuNkwoRm


Lola Sims / Publicist: What is PR?


Lola Sims is a publicist from Atlanta and she loves what she does. I interviewed her because she plays a very important role in increasing awareness for artists.

For those who don’t know, what is PR? PR is basically Public Relations, which is the management or the overseeing of the information that is distributed to the public. This could be information on a company, brand, person, or in my case a music artist. As a PR, along with the clients input, decide how they are portrayed in public and better yet are their first line of defense when it comes to crisis management

What does a publicist do? Publicists are the liaison between the media and their client. Whenever you see Kanye West, Plies, or Beyonce on the cover of a magazine chances are they pitched them to that outlet which allowed them to get the cover. Now with bigger artist, who are more established, magazines are often the one’s to reach out first since that artist has a following and is able to help sell the media outlet to the consumer.

How long have you been in the business and what attracted you to this particular part of it?
I have been doing PR now for a little over 2 years. I first got started through a friend of mine Aaron Lucas who was at the time working for Slip N Slide. He had an artist named Deuce Poppi he needed a little help with and I was there for them even though at the time I was mainly doing freelance writing. Anyhow we started getting a lot of looks and placements and they gave me the go ahead to start helping with the other artist. It was big learning experience for me really. It also helped launch me on my PR path. What I didn’t know I looked up or sought examples of. I also ended up entertaining for a lot of the bigger publicist in Atlanta which only helped me sharpen my skills.

How important is your role in an artist’s career? Public Relations plays a very big role in the development and progression of an artists’ career. Publicists basically get the word out to the consumer through magazine, Internet, and broadcast placements. They create a sense of urgency and excitement around and artist that helps that artist reach new and old consumers. If its an independent it also helps catch the attention of major labels or company’s looking for artist to invest in.

Who have you worked with and do you only work in a particular genre of music? As I mentioned before, when I first started out I was working with an artist name Deuce Poppi who was signed to Slip N Slide in Miami. From there I went on to do small projects like bio’s and write ups for artist at CTE and Collipark Music, all while building up my connects and meeting new people. I pretty much stay in the Hip Hop genre but have been tapped to do R&B and Inspirational artist. I did well with the R&B artist who was later signed to a major record deal and I am still working on the Inspirational artist, which is a totally different avenue than what I am used too. So its all about adapting and learning new things.

What challenges, in your opinion, do independent artists face as it relates to getting themselves noticed?
I think some of the challenges that independent artists face is that they don’t know where to start, who to reach out to, or what to send. A lot of indie’s make the mistake of sending an editor or journalist every single song they have ever done all at one time, instead of sending an introductory short email and maybe a link to their music or myspace. They also have to start exercising patience and have tough skin when it comes to this music business. Everyone isn’t going to like their music and they have to realize that. Don’t get upset or down, just work harder and turn them into a fan. I can’t tell you how many artists that I have met that when I initially met them I wasn’t digging them. On the second or third time around I was genuinely a fan and saw potential that I hadn’t seen before. I say all this to say Independents need to learn how to work smarter not harder and keep in contact with the people they do meet and have impressed. That is really 9 tenths of the game, since everyone in the industry, media, and consumer are all looking for the next big thing you have to stay visible and in contact.

If someone is interested in your services, how can you be reached? I can be reached quite easily through email at All email correspondence goes straight through to my phone so I’ll definitely get the email and hit them back as soon as possible.

Thank you!

If you enjoyed this post, please comment or subscribe for free updates via rss or email.

Tags: , , ,

About the Author

FuNkwoRm is a music producer, creator of the hip hop comic strip, Rap Ratz, and has a dope backspin.

  • Good Info. We will be contracting Lala Sims for PR Work and “That’s Whus Up”

    Business Manager

    “Bring It”

  • I am interested in your service to promote two books.

  • Ok dat wut it dew dew!!

  • Pingback: Artist Management: When Do You Need It? |

  • aaron

    iam looking for a pr my number is 305-582-9549

  • Yet another excellent article.

  • Hello Ms. Lola I am in need of a Publicist however I am not a Rap Artist, I am a celebrity Author with a new book out and I would like to promote in the Atlanta area first. my email is I will be looking forward to hearing from you.


    Christine Klien

  • JTI

    Hey it’s JTI i’m a rapper from Chicago and I am looking for a publicist. my email is and my phone is 563 676 2613.

  • Hey Lola my name is Salih Williams I’m a producer signed to Universal Music, I’m seeking a good PR person for my R&B artist Latasha Lee, check out her songs and videos at or keep up the good work sis Peace N Love

  • would like to touch base with you in direction of seeking potential services. Label Excautive from Los Angeles,doing biz wit labeling Atl. i can also be contacted on twitter@Tpeezy11

  • Crazzy

    If I had a million dollahz I’d still be falling into hell haa bail to da left bail to da right bail all fukken night blow up da stage unlesh ya inner rage switch da page in da book continue cooking life shooting fa da stars a ball of energy iz all u are believe me I seen da pyrimids on Mars inter-dimenstional beings controling all but more niggaz aware will lead to a downfall pussy azz demons dreaming cuz only God can control how intelligent life flows ya knowledge grows then u realize God iz love and love iz God humanity iz inna fog diz iz truth I ain’t Crazzy dog this world iz crazzy bro but u still continue to dismiss me doe use ya brain and think don’t listen to da negative voice make a choice and lets make sum noise to wake up everyone cuz In the end we are all one. Done?

  • I am an artist from st louis, mo. Looking to break into indie hip hop like you broke into PR. Please contact me with comments. I would DEFINITELY like to talk to you.

  • I have a book out for only $10 called “Not Just A Game” on it’s about my son who will be in the1st Round Draft in 2013. I need to go to the best sellers list, so I need a publicist. You can call me personally at 443-695-7454

  • I did a search of ATL publicists and this article came up. First thank you !! Very informative and well written. My name is SAM RAWLS, The VOICE of Soulful R&B. Shout out to the lovely Lola Sims, I will be reaching out to you also. Keep up the good work and be sure to check me out. Blessings and increase the knowledge!


  • Shawn Alexander

    Salih, my name is Shawn

    Please contact me at




  • Hey Lola would love to speak with you… I am a female hip hop inspirational artist out of Michigan… Bout to do big things!

  • Hi, Lola. I was actually referred to you by a DJ that produced on an upcoming project I have. If you can lead me in the right direction to contact you i would appreciate it

  • Pingback: Artist Management: When Do You Need It? |

  • Saleh H. Parker

    the interview was what i needed to read Saleh H. Parker!

  • Dre Rip Capri Hall

    Hi, Me and Productions Company are looking to hire a Publicist, and want to know what proper steps we need to make before hiring and is good we like to see if your up for hire.

  • Pingback: The Big Misconception About “Artist Managers” | GMCOfficialMusic()

  • Pingback: Novelty Beats – Artist Management: When Do You Need It?()

  • Tony

    Have any body got in touch with a good PR person

Back to Top ↑