httpv://youtu.be/1eHWgmoCyBg
I dig this. Dope, independent, JVs (joint ventures) made possible by soda company. Mountain Dew brought these two together for a single that will potentially result in some ill music in the process. The single, called “Unorthodox”, will be released on Mountain Dew’s label, Green Label Sound, next week. Neither of them are signed to the label. This is most likely a one single project for an ad campaign. Mountain Dew records it, releases it, and promotes it. Nice when this can kind of thing be done without major labels and radio. I’m looking forward to it.
Joey is is making all the right moves right now. This is how he built is buzz. Take notes.
