Building a fan base takes more than just having good music. People can connect to a great song and not give a shit about the artist who made it. Listeners like to connect to an idea, an experience…a personality. It’s not essential that you use social networks like Twitter and Facebook, but if you’re going to use them, use them to magnify your ideas. Take a look at your Twitter and Facebook timeline. If you’re only pushing links to your music and not providing any useful information or engaging in any entertaining conversation, you’re just wasting time there.
You can find believers! Last week some dude with the charisma of a wet loaf of bread had thousands believing that the world was going to end over the weekend. And the others who didn’t believe it were talking about it. Shock value and controversy can be useful, but when it expires, people will become disinterested if there is a lack of substance. Take full advantage of the one thing you have that no one else in the world has; your individuality.
