Published on May 12th, 2014 | by FuNkwoRm


Call Your Local Radio Program Director – #RapRatz

Rap Ratz_Program Director

I like taking the occasional jab at terrestrial radio but I’m really not mad at them. They run a business and that business is driven by profits, not artistic merit. But know this, until there is a creative movement from artists driven by advancing the culture on substance and not by who has the flyest whip, the artist’s success will continue to be measured by his material gains, not the quality of his art.


About the Author

FuNkwoRm is a music producer, creator of the hip hop comic strip, Rap Ratz, and has a dope backspin.

  • grm780

    You make an excellent point, the corporate radio stations just like the latge corporate tv stations are about making money. I don’t really expect them to do anything other than that. My problem is the people within the music listening audience who negative rap songs on radio and negative rap videos on tv but those same people won’t support artists who create positive musical content. That has to change. There must be some effective methods that can be used to influence that change.

  • I’ve found that people don’t want to do the work of finding good music content. It’s just too much shit out there to sift through. The listening audience want trusted sources that will find good music and deliver it to them. DJs used to be those trusted sources. But these sources and mediums become easily influenced by money after a while. In my own little way, that’s what I’m trying to do here. Discover dope unheard music and make it available.

  • grm780

    You’re doing an excellent job

  • LightningPowered

    this is my one of favorite episodes.

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