We’re living in an age dominated by social networks. Facebook, Myspace, and Twitter are populated with artists, business owners, and casual users who are just screaming for attention. It’s normal to see status updates like…”I’m about to walk my dog.” “Damn this hamburger is good!” or “I’m on my way to the gym!” These are people who make it a point to share almost every little piece of their lives with the rest of the world, and they want feedback.

Many artists ignore this and only use these networks to aggressively push their music. They send you their music without an introduction, tag you in Facebook shit that you aren’t in, or just boldly post links on your wall without notice.. If you’re one of those artists who use this kind of ambush marketing strategy then you’re using a strategy that’s bound for failure.

Ask yourself;  Do you like to have conversations with people who only talk about themselves? No, and this is no way to build relationships with people who could potentially become fans of your music.

For a second, start paying attention to the things that interest other people when you’re on these social networks. You have probably only conversed with a very small number of them that follow you on Twitter or who have become one of your Facebook friends.

Here’s a challenge for you. The next time you see those many tweets whizzing by that you normally don’t pay much attention to, make an effort to respond to some of them. Particularly respond to those people whom you’ve never connected with. Also “i like” or comment on the status updates of those many Facebook “friends” who are strangers in your network.

We’re all trying to be heard, but one way conversations never work when you’re trying to build real connections. People are more likely to take an interest in your music if they know more about you as a person. Take the time to find out what’s important to those around you and when you’re ready for their support, you wont have to push so hard.

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