I was recently asked by an artists if he should only make his project digitally available and totally ignore the process of pressing up CDs. I told him that this would be a very unwise decision.

There have been a lot of reports of slumping CD sales in the media, but don’t get it twisted. These are problems that major labels are having. Actually, most indie hip hop artists have increased profits from their CD sales. Recording costs are low (most people are doing it themselves), it doesn’t cost much to press then up anymore, and the closing of music retail stores nation wide, forced artists to go back out and get in touch with the people.

The CD grind for artists is usually more effective locally, but almost all successful movements start where you are at the moment. Putting your trust in a digital release only is a big mistake. If you rip a show, you should have product available on the spot to those enjoying your music. The odds of them going home that night, after they’ve sobered up, and purchasing your music on the web are slim.

Then too, there are a lot of people that just like a physical product. Vinyl record sales doubled in 2008! That’s incredible. You also have people who still don’t think purchasing on the internet is secure. There are many other reasons but my point is that the pros of pressing definitely outweigh the cons. In fact, the only con is that you’ll have to spend a few extra bucks.

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